Megan has experience in marketing across various industries, which showcases her aptitude for learning and adapting to change.
Marketing Manager | July 2017 – Present
Colibri Group | Education, B2C | St. Louis, MO
Directing all marketing efforts for appraisal. Managing email and direct mail strategy, testing, and execution. Working with internal marketing, contractors, agencies, and vendors to oversee other channels. Reporting regularly on results. Held 1 other position.
- Grew appraisal revenue 17% ($2.3M) in 2018 through strategic, multi-channel marketing programs and campaigns.
- Launched new membership with monthly campaigns, behavior-based email workflows, and nurturing email workflows, driving 206% ($1.2M) growth in member sales in 2018.
- Implemented regular marketing promotions for upgrade product, contributing to 28% revenue growth ($860K).
- Directly responsible for 76% ($560K) growth of appraisal email revenue in 2018 and 2019.
- Transitioned in-house referral program to Talkable, driving $100K in new customer revenue in six months.
- Contributing to $880K in company-wide membership sales in 2017, generating 4,000 new members.
Marketing Manager | March 2016 – June 2017
St. James Winery & Public House Brewing Company | Beverage, B2C | St. James, MO
Led all consumer and retail partner marketing for winery and provided support for brewery.
- Directly involved in the new product development and launch of six new wines.
- Developed and implemented five national marketing campaigns.
- Created and implemented detailed plans for 25 local events, increasing retail revenues 25-100% during events.
- Improved and contributed to web content which grew web traffic 11%.
- Provided content for social media which contributed to 22% growth in followers.
Marketing Director | May 2014 – November 2015
JDC Group | Tech Recruiting, B2B | Atlanta, GA
Oversaw all marketing for sales efforts and refreshed company branding. Managed contractors and vendors to produce materials. Held 1 other position.
- Built marketing plan from ground up within first 90 days.
- Realigned company branding and refreshed all marketing and sales collateral.
- Managed design of new website and blog, growing web visits 40%.
- Added 1,800+ followers on LinkedIn, Facebook, Twitter.
- Launched new email newsletters with high opens (45%) and clicks (7%).
Field Marketing Manager | February 2007 – May 2014
Manheim | Automotive, B2B | Atlanta, GA and other locations
Worked as liaison between corporate, field marketing, and sales to create marketing strategies and implement campaigns. Held 7 other positions.
- Launched unique, regional campaign to stimulate customers to buy more across multiple locations, generating $1M in incremental revenue.
- Instituted company-wide best practices for marketing target lists and messaging.
- Revamped marketing resources and documentation to support field marketing.
- Launched innovative campaign for new condition report product, resulting in 125% increase in sales.
Marketing Director | May 2006 – February 2007
Winning Solutions Consultants, Inc. (permanently closed)| Healthcare, B2B | Carbondale, IL
Led marketing strategy and collateral development for sales. Held 1 other position.
- Designed and executed marketing for industry conferences, which attracted 10 new client accounts.
- Developed quarterly marketing plans for medical practice clients.